A campaign in SureConnect represents a marketing campaign or line of business. Each campaign has its own tracking numbers, call flow type, routing rules, queue settings, and scoring configuration.
Steps
- 1
Go to Campaigns
Click Campaigns in the left sidebar.
- 2
Click Create Campaign
Click the Create Campaign button.
- 3
Fill in campaign details
- Name — A descriptive name for this campaign (e.g., "Final Expense — National").
- Target Number — A fallback phone number. Calls go here if no agents are available and the queue is disabled.
- Payout Per Call — The dollar amount you pay (or charge) per qualified call.
- Min Call Duration — The minimum number of seconds a call must last to count as billable.
- 4
Save the campaign
Click Create. SureConnect creates the campaign and opens the campaign detail page.
Campaign settings reference
After creation, you can configure additional settings on the campaign detail page:
| Setting | Description |
|---|---|
| Active / Paused | Toggle the campaign on or off. Paused campaigns reject inbound calls. |
| Call Flow Type | Choose Native Caller Menu, AI Voice Assistant, or Direct Connect. |
| Business Hours | Set per-day open/close times with timezone support. |
| Queue Enabled | When on, callers wait on hold if all agents are busy. |
| Max Concurrent Calls | Limit simultaneous active calls on this campaign. |
| Min Score Threshold | Calls scoring below this number are not routed to agents. |
| Whisper Message | A brief message the agent hears before the call connects. |
| CNAM Lookup | Look up the caller's name via Twilio ($0.01 per call). |
After creating the campaign, add at least one tracking number and one routing rule before testing. Without both, inbound calls cannot be routed.